The Creative Ranch | Brand Identity

Agency: Third Wheel Studio
Role: Creative Director and Design Lead
Team: Zach Wiley (Co Design Lead)

Brand identity for a NYC-based production studio.

Radical Health logo with the word 'radical' in large black letters and a small blue circle followed by the word 'HEALTH' in uppercase black letters.

We wanted the logo to stand apart from traditional health-tech brands and highlight Radical Health’s personality.

We chose a new brand font, Adieu, and incorporated an upside-down “i” that turned into a “!” to bring emphasis to the importance of their mission. The brand colors are bold and vibrant to reflect the community and are inspired by Bronx street art. We also leaned into a circle as a primary graphic element to highlight RH’s foundation in circle practices.

Color swatches with hex codes and color names over a blurred background of a subway train interior with seated passengers.
Six colorful panels with the words "radical health" and a white or blue dot in different colors of the background: black, blue, green, pink, yellow, and black and white. The bottom right panel features a black and white photo of a woman with short curly hair and glasses holding and playing with a young girl, both smiling.

To help with the identity rollout, we built out a suite of samples to show how the brand would live across various channels.

Close-up of a book titled 'Radical Health' with a white cover and black text, showing the top left corner with black and white striped pages.
A variety of colorful business cards with the words 'radical HEALTH' and contact information, scattered on a flat surface.
A woman sitting on a black stool wearing a white t-shirt, yellow wide-leg pants, and black sandals with floral decoration, carrying a white bag with 'radical health' written on it, against a plain gray background.
Four colorful lip balm tubes placed on a white surface. The tubes are black, blue, purple, and pink, with the text 'radical HEALTH' on each in bold font. The tubes cast small shadows on the surface.
Collection of health-related icons including a pill, a flower, a blue heart, a pink medical cross, and two capsules with colored centers.

We finalized the project with a brand book that outlined the new tone of voice, brand values, design styles etc. to set RH up for future endeavorers.

Presentation slides about Radical Health, including content on key messaging, tone of voice, inclusive messaging, color pairings, and the importance of health for you.